Friday, February 17, 2006
Word of Mouth Marketing
As I am preparing Monday's lecture, I decided to surf the Web a bit to see what is the latest in the Word-of-Mouth (WOM) world. Here is an overview of the exciting events brought to you by yours truly:
1) Steve Rubel has been hired by the big-time PR firm Edelman. According to Media Post, "Rubel's hire is part of a shift in Edelman's strategy--from a centralized, company-controlled message to a more two-way conversation with the public." Rubel has a pretty interesting marketing blog. Apprently, Edelman seems to be specializing in the blog practice.
2) What is the latest on BzzAgent? Well, they have not been doing too badly. First, in January they raised $13+ mil of venture capital. Then, a few days ago they announced a change in their business model. Whereas before they basically managed each campaign on their own, an advertiser will now be able to purchase access to their hive volunteers.
3) On the measurement side, BuzzMetrics was recently bought out by VNU. The new company is Nielsen BuzzMetrics.
4) We talked about BMW films in both of my classes. The newest thing that BMW is doing is soliciting writers to include BMW in their stories which will later be released as podcasts.
5) P& G is launching a new WOM effort targeting Moms, similar to their teen-oriented Tremor division.
6) Check out womma.org for more news, info, stories.
7) Check out the Onion for a spoof of viral marketing.
1) Steve Rubel has been hired by the big-time PR firm Edelman. According to Media Post, "Rubel's hire is part of a shift in Edelman's strategy--from a centralized, company-controlled message to a more two-way conversation with the public." Rubel has a pretty interesting marketing blog. Apprently, Edelman seems to be specializing in the blog practice.
2) What is the latest on BzzAgent? Well, they have not been doing too badly. First, in January they raised $13+ mil of venture capital. Then, a few days ago they announced a change in their business model. Whereas before they basically managed each campaign on their own, an advertiser will now be able to purchase access to their hive volunteers.
3) On the measurement side, BuzzMetrics was recently bought out by VNU. The new company is Nielsen BuzzMetrics.
4) We talked about BMW films in both of my classes. The newest thing that BMW is doing is soliciting writers to include BMW in their stories which will later be released as podcasts.
5) P& G is launching a new WOM effort targeting Moms, similar to their teen-oriented Tremor division.
6) Check out womma.org for more news, info, stories.
7) Check out the Onion for a spoof of viral marketing.
Comments:
<< Home
Here at Higher One we use a word of mouth marketing program called B-4. Check out B-4.biz. At the moment we are primarily using the program as part of our launch marketing strategy at new college and university clients and we've had a lot of success. If anyone wants to learn more, feel free to ask me...Also, I've got a bunch of posts on WOM on my blog.
Post a Comment
<< Home
