Advertising Management

In the hopes of promoting new slapstick date flick, conveniently called 'Date Movie', producers are using the help of agencies Organic and Deep Focus to promote the new movie. Visitors to the website of the movie are given the chance to 'embellish' their MySpace profiles by entering their user names, which then links them to a pimped-up version of their profile. The interactive experience continues with a dwarf actor from the movie mocking your lame site and asking you whether you would like to keep this new version.
I personally haven't accepted the new version, wary that I'll attract the wrong crowd:) But this is ultimately a new stage in WOM advertising. Organic and Deep Focus surely know how to attract the right market to MySpace and the collaboration between the movie's producers and MySpace has opened the door to many other WOM opportunities...

See full article here.