Advertising Management

Hello, everyone. I hope that you had a nice break and are excited about the spring semester. In this blog, I will post links to supplementary readings for the class as well as other thoughts and comments. I will ask each of you to be a guest blogger for a few days, so you can contribute to the blog. In addition, you should always feel free to use the "talk back" feature.

Here are some interesting advertising-related stories in the news:

1) Expedia launches a new ad campaign
2) $5.75 billion was spent on Search Engine Marketing (SEM) in 2005
3) VNU BRINGS TOGETHER BUZZMETRICS, INTELLISEEK
TO CREATE NIELSEN BUZZMETRICS SERVICE -- I got this press release a bit early since I am on their mailing list, but I am sure that it will be on PR news wire soon