Tuesday, October 11, 2005
The Buzz about Buzz
There has been lots of negative buzz lately about buzz marketing, beginning with a scary headline in Ad Age stating "Is Buzz Marketing Illegal?"
Here is a reading list (in chronological order) about the issue in the past year or so:
1) The Sunday Times article talking about the Boston-based Bzz Agent (Dec 5, 2004).
2) An Ad Age article, "Is Buzz Marketing Illegal?"
3) A rebuttal by WOMMA's Andy Sernovitz to the Ad Age article
Here is a reading list (in chronological order) about the issue in the past year or so:
1) The Sunday Times article talking about the Boston-based Bzz Agent (Dec 5, 2004).
2) An Ad Age article, "Is Buzz Marketing Illegal?"
3) A rebuttal by WOMMA's Andy Sernovitz to the Ad Age article
