Advertising Management

The latest issue of New Yorker (Aug 22) features one advertiser only: Target. This generated a bit of buzz since this is the first time that the New Yorker has done something like this. For more detail, see NYTimes article. My favorite quote from that article was what David Remnick (the editor) wrote in an email once he ws informed that he woudl have Target only in his issue: "Ads are ads, and I have no problem at all with Target's advertising a lot, all at once, or a page at a time." The ads were illustrations done by artists featuring NY scenes as well as Target logo. They were all done in red, black and whote. Very cool, in my opinion. I am a long-time New Yorker subscriber, and I was very impressed.